Can traditional UK MLMs like Kleeneze survive without Attraction Marketing?

This comes down to the question of “Old School” methods (chasing your warm list, consisting of your friends & family, or talking to strangers by using a variety of different methods, such as the 3 foot rule, AKA “everybody’s a prospect”; spending money on adverts to bring in leads or buying lists of leads, who then have to be individually qualified by calling each one, followed by meetings and/or further follow-up calls), vs. “New School” methods (mainly consisting of using the internet, with articles, blogs, social sites like Facebook and Twitter, etc. for lead generation, personal branding to a mass audience, and automated systems to qualify a prospect)

There is no denying that large teams have been built, and continue to be built, using the old methods, but is it a system that can still thrive when people have access to the internet with its 24/7 information and 100 conflicting viewpoints? If you are still working “Old School”, chances are high that your prospects are looking online to see what other people are saying about your company and making a decision based on that rather than what you’re saying. Even worse, by the time you speak to them again, they could have signed up online with some other team!

With “New School”, you are building the YOU brand; you are the “go-to” guy or girl, you are the leader with your finger on the pulse. More importantly, you actually have something useful to offer people who visit your website, like a free report or a free video series, rather than just throwing them into a sales pitch. So a prospect gives you their details, and over the course of the next few days, they receive an automatic series of emails/videos/whatever. Trust is built, and the prospect starts to view you as a useful source of information, rather than just a salesperson. Sooner or later, some of them are going to ask you to show them how they can do the same.

It all boils down to two possible solutions. Having an online presence of some kind is a definite must, even if it’s just a simple lead capture page or a blog. Beyond that, it could still be possible to build your business mostly offline, using the methods employed for decades, but as more and more people come online, why would you want to stunt your business growth? By establishing a strong online presence, you are positioning yourself right at the cutting edge; learn how to do this effectively and you will soon start to generate leads, sales and money.

So to answer the question “Can traditional UK MLMs like Kleeneze survive without Attraction Marketing?”, the answer is probably yes, but the most successful distributor networks of the next few years will be online. The new leaders will be seeking online leaders, using the power of the internet to build their businesses and training their networks to do the same.

Picture the future; in 5 years, it might no longer be a question of going to a large arena for a company conference, when you can just sign up for the leaders to be broadcast live to where you are via the world wide web…

P.S. If you are interested in learning more about Attraction Marketing, register for a free account with Renegade University where you’ll be shown how you can apply it to your own business.

Advertisement